Product Description - Prada (Spec)

Embroidered Organza Dress

The Client: Prada.

The Target Audience: Professional women 40+ years of age.

Prada’s Target Persona: Distinctive Diana.

She is 40+ years of age and has a professional career as a lawyer. She earns NZD 150,000+. She drives an Audi Q8 e-tron. Distinctive Diana is known for her high-end taste and spares no expense when presenting professionally or socially. She likes to buy current statement pieces that reflects that which defines her.

The Tone: Distinctive, Luxurious, Exclusive.

The Objective: To drive the purchase of Prada’s new embroidered organza dress.

The Tactic: The first line of the description conveys the dress practically and enticingly, giving the potential buyer an incentive to purchase. The description of the dress's features is interwoven with a story portraying how the wearer will look and feel. The prospects the dress offers are too tempting to pass up.

Embroidered Organza Dress

Elegance meets versatility in this sleeveless organza dress. The Fit and Flare design gently holds you as you float with sophistication and poise. It is complemented by a shirt collar, halter neck, and centre front button closure, adding feminine structure to the dress. The soft lines of this timeless classic are finished with a belt adorned with Prada’s iconic logo on a plaque buckle. Soft hues of pale peony dance with delicate floral embroidery create an ethereal look that’s both distinctive and alluring.